F.T.C. to Look at Alcohol Ads & Social Media
For the fourth time in 12 years, the Federal Trade Commission plans to study the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages. The guidelines are intended primarily to reduce the exposure of advertising to those under the legal drinking age. One area the commission is likely to explore is advertising […]
Infographic: The Psychology of Color for Web Design
via The Psychology of Color – Must See for Web Designers [Infographic] | Tech King. One of the most fascinating and overlooked elements web designers tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next […]
FSI's & OOH led 3rd Quarter Ad Spending
The recovery in advertising spending gained momentum in the third quarter, according to a report scheduled to be released on Tuesday morning, underlining the belief that Madison Avenue may be poised for continuing gains in the new year. For the third quarter of 2010, ad spending rose 8.7 percent from the same period of 2009, […]
Online advertising has turned into a good-news story for newspapers. Will it have legs?
Several newspaper publishers have reported solid growth in digital advertising revenue for the second quarter in recent days, helping offset continuing declines in print advertising. The New York Times, for instance, reported 21% growth in digital-ad revenue against a 6% drop in print advertising, keeping total advertising “roughly flat” with the year-earlier quarter. Digital now […]
FTC Studying Do-Not-Track List for Online Ads
As the House inches forward on comprehensive privacy legislation that could have a major impact on online advertising, a Senate Committee met today to discuss online privacy issues. During the hearing, Federal Trade Commission Chairman Jon D. Leibowitz said multiple times that the agency is currently assessing the viability of a do-not-track list for online […]
China Web Ads Are New Frontier
Publicis Groupe SA and Interpublic Group of Cos., hoping to capitalize on projections for fast-paced growth in the country, are now planning to launch digital-ad buying units in China, company executives say. Most large advertising companies, like Publicis, have been investing in China for several years through acquisitions and partnerships—a move that provided a crucial […]
Online Ad Revenue Will Soon Surpass Print
“Over the next five years digital technologies will progressively increase their impact across all segments of entertainment and media (E&M) as digital transformation continues to expand and escalate,” a press release from PwC said Tuesday. “The uncertain economic background has done nothing to slow the pace of change, which has been far quicker than predicted 12 months ago. It is clear that the consumer is firmly in the driving seat of these changes.”