Data, Data Everywhere And Not A… Actually, A Lot to Leverage

We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]

Take Your Email-to-Print Campaign from Stinky to Sensational with these 5 Caveats

Everything’s Rosy When Print Stars in your Email-to-Print Campaign When combining print with email in a marketing campaign, email as the door opener and print as the sales closer. Print becomes the conversion mechanism. It infuses the recipient with your sales magic. (I address the sales aspect of email marketing in my previous columns.) For best results, […]

What to Do When Your Email + Print Campaign is TOO Successful  

Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was higher than we could handle: We helped a printing company plan and promote a business anniversary celebration that would feature live music and a catered […]

12 Impeccable Ways to Help your Email List Grow

by Sandy Hubbard, Print Futurist “I have all these email addresses; now what do I do?” I hear this from people who are ready to start an email marketing program. They have a pile of business cards from trade shows, sign up sheets from old events, spreadsheets of indeterminate origin, and lists purchased from brokers. […]

The Basics of E-mail Marketing

E-mail marketing has become practically ubiquitous, however it might seem confusing or intimidating to those who aren’t familiar with the terminology or the mechanics of how it works. Here’s a brief overview to get you started: What is E-Mail Marketing? Simply defined, e-mail marketing is sending marketing messages to individuals and companies through their e-mail […]

GMAIL's Smart Labels & implications for email marketers

A Gmail Labs-developed feature for Gmail that allows users to classify and organize the email. Once it is turned on from the Labs tab in Settings, Smart Labels automatically categorizes incoming Bulk, Notification and Forum messages, and labels them as such. By Bulk You Mean….Any kind of mass mailing including such as newsletters and promotional […]

Infographic: Spam Has The Carbon Footprint of Estonia

Spam takes electricity to produce and send, and electricity usually entails lots and lots of coal. Add this to the list of reasons spam is the World’s Most Annoying Modern Invention: It destroys the Earth. According to a new infographic by Antonio Lupetti for Woork Up, spam spews more than 20 million tons of CO2 […]

How The New Facebook Messages & Email System Works

At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version of Google Wave. And just about everyone spent the weekend suggesting that it’s a “Gmail killer.” “It” is Facebook’s new, Whatever-you-do-don’t-call-it-email-but-hey-here’s-a-Facebook-email-address-for-you email and messaging system. Facebook says it’s more like chat; and it’s […]

Microsoft & Google fight over Cloud-based e-mail, but agree on $5 inboxes

When it comes to cloud-based e-mail, there are four major vendors vying for your IT dollars: Microsoft, Google, IBM and Cisco. Each has its pros and cons, but no matter which vendor you choose the price of e-mail will be roughly the same: $5 per user per month. Google singlehandedly “repriced the business e-mail market” […]