How To Boost Your Print Shop’s Open House with Digital Marketing

How To Host A Successful Open House Event For Your Small Business Print Media Centr

Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]

Should You Email People Who Didn’t Ask You To?

woman's hands on laptop sending emails

Print business owners and marketers: Raise your hand if you have ever sent email marketing to a prospect database “that you acquired somewhere.” Be honest. (OK, everyone can put their hands down now). Email marketing is a natural complement to direct mail marketing. It’s also an efficient way to reach a lot of prospects in […]

Cookie Cutter Print Marketing Doesn’t Generate High ROI

cookie cutter gingerbread man and cookie dough

Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.”  Both these printers are doing the same thing. One is winning and the other is wasting. Marketing ROI […]

Top Ten Tips for Email Marketing Best Practices

top 10 tips for email marketing success _ print media centr

Many printing companies rely on email as their primary communications tool for reaching customers and prospects. Generally, email is used more than phone calls and face-to-face meetings combined. But email is hard and it’s getting harder. As old and omnipresent as it is, mail as a medium is untrusted. The reasons are clear: 94% of […]

Email Marketing is Easy, Affordable, and Gets Results

Email Marketing is Easy and Gets Results_print media centr

Email is a basic tool, but it is very powerful and has decades of marketing practices behind it. It’s perfect for a printing company on a budget.  Using affordable and strategic marketing tools such as email on a regular schedule will help plant your brand firmly and positively in your prospect’s mind.   BENEFITS OF EMAIL […]

Spice Up Your Customer Emails with Print

Email Marketing_Print-Media-Centr

How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch with customers, email is solid. For many companies, however, email […]

Print, Text and Email Create a Recipe for Marketing Success

Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time — and then reward them lavishly. I’d like to share an example of a restaurant that successfully led the way […]

Four Behavior-Based Email Marketing Tactics

behavior based email marketing

Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to increase your chance of the message being […]

Is Your Email Marketing on Life Support? Revive it Now!

Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls or stops completely, however, that’s bad. From a marketing perspective, your […]

4 Email Marketing Problems Direct Mail Solves for Reaching Customers

Four Email Marketing Problems Solved By Direct Mail

There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place the wind will be at your back. Consider this: Goldman Sachs Group recently invested $25 million dollars to integrate direct mail into email-based marketing automation platforms. (Source: PR Newswire) MailChimp, a very popular and […]

5 Things Every Printer Needs to Know About Marketing Automation

5 things every printer should know about marketing automation

  Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source: MarTech Today) This growth is fueled by increased penetration, particularly in mid-sized […]

Do You Smell What I Smell? Clean Up Stinky Data, Stat!

If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene methods. If your customer’s data doesn’t pass the sniff test, take the steps […]