Infographic: E-Books in America
I rarely consider myself a traditionalist, but when it comes to books I do prefer mine the old fashion way, or so I thought. Im not questioning the ink on paper part, Im questioning my thought that my preference is old fashioned – aka out of date, not cool etc. Have I been e-brainwashed to […]
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl “Holy Evolution of Comics, Batman” and it wasn’t developed in a cave or a secret laboratory. The marriage of Marvel and AR now takes the whole experience to the next dimension. Check out the video below and imagine your favorite character (if it isn’t Ironman) launching from the printed […]
Printed Magazines or Digital Magazines: Do We Have To Choose?
Love him or leaf him… you cant deny the Mr. D. Eadward Tree is passionate about the subjects he tackles over at Dead Tree Edition. The topic of Print & Digital magazines isnt new, but Mr. Tree has put his own unique spin on it that resulted in an interesting blog post I excerpted below […]
What can printed magazines do that e-versions can't?
The mystery of who is Mr. D. Eadward Tree is not the subject of this post, though I am tempted at times to offer up a reward for that piece of information. I wouldn’t expose him, Im just one of those people who wants what I can’t have! What isn’t a mystery however is Mr. […]
Sorry iBooks, paper books still win on specs
Sorry PMC readers! Im a bit behind on postings after going to PODi’s AppForum last week (which was awesome btw) and speaking at the Paper Distribution Council’s conference the week before that (awesome as well!). Luckily, Chris Harrold, VP Business Development Digital Papers at Mohawk (mohawkmakeready) sent me this article to share with all of […]
Print Empire Embraces a New Order
Not much to say here other than EVERY company out there should be taking the same approach and formulating a digital strategy. Hopefully, you have read the interview I did with Aaron Shapiro, CEO of HUGE, a Digital Marketing Agency and author of the book Users Not Customers, because this is exactly the shift he is […]
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]
The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting… by Megan Garber Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — […]
Xplor Issues Call for Annual Award Nominations
For Immediate Release Xplor Issues Call for Annual Award Nominations Recognitions to Include Application, Innovator and Xplorer of the Year as well as Lifetime Achievement Awards Lutz, FL – November 1, 2010 – Xplor International, the worldwide electronic document systems association, today issued a call for nominations for their annual awards, presented at their 2012 […]
E-Books to dominate by 2020
This isnt bad news. This is evolution and the wake-up call for Print Service Providers to get into the e-publishing biz… NOW. Scenario 1.I am printing a 12 page brochure with you. You have my files. After my job is complete you create an e-book for my client to post on their website and […]
Digital is not a four-letter word!
This is a post I wrote last year for another blog and while I am not usually a recycler in this area, the message is still relevant (and it is 10/10 after all), so I thought I would share it here… The Number 42…Today is 10/10/10, and in binary code 101010 represents the number 42. […]
Attend GRAPH EXPO FOR FREE – And More! LOTS MORE!
PrintMediaCentr invites you to attend GRAPH EXPO 2011 FOR FREE! This year’s theme “Embrace Technology” has never been more relevant to all of us in the Print & Integrated Marketing Industry. Recognizing that, GRAPH EXPO has expanded its offerings to include a new Marketing Pavilion (sponsored by Chicago AMA) and a host of Exhibitors servicing […]