Beacon Technology: The Next Wave of Interactive Marketing is Here

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When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

New Flexible Screen Technology For Displays

The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays!  The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]

Lights, Cameras, Cue the QR Codes…. Action!

The subject of “added value” often comes up when discussing the usage of QR codes, and providing exclusive content certainly tops that list. Even though the campaign mentioned below is the FIRST of its kind and only being rolled out in NY and LA, it is still a good indication that Hollywood is starting to […]

Advertising and the Power of NFC

The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business. Trigub describes a world saturated with digital content, where the consumer can pretty much be […]

Educational zones add creative zest at SGIA

SGIA organisers are laying on ‘sales-free’ expert advice zones to help visitors learn more about the latest speciality imaging trends and technologies. The Las Vegas show is being held between October 13-15 this autumn. Managers of the event say the zones will provide its diverse community of imagers with a hands-on educational experience unlike any other. […]

EskoArtwork “shapes the future” with complete workflow and digital finishing solutions for the sign and display market at Fespa 2010

EskoArtwork will demonstrate during Fespa 2010, at Stand 270 in Hall B1, its comprehensive portfolio of end-to-end workflow and digital finishing solutions. Highlights at the show – which takes place from June 22nd to 26th in Munich, Germany – include the introduction of i-cut production software, the collection of pre-production solutions that streamline the workflow […]

Agfa launches Jeti 1224 UV HDC inkjet printer

Agfa has launched the Jeti 1224 UV HDC inkjet printer, its first machine to be revealed since the group bought the Jeti business from Gandinnovations. The flatbed inkjet machine can print at a throughput of up to 110sqm in express mode, 54sqm in production mode and 36sqm in quality operation. According to the manufacturer, the […]