Equality, Technology, and HERstory
Happy Women’s Print HERstory Month to one and all! Of course, this print-centered initiative occurs alongside Women’s History Month, marked throughout March each year to celebrate women’s accomplishments and highlight women’s issues. Unfortunately, here in the UK specifically and I suspect elsewhere, the main news stories at the moment are emphasising how challenging and dangerous […]
Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on, with influencer continuing to be one of the biggest marketing buzzwords of […]
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source: MarTech Today) This growth is fueled by increased penetration, particularly in mid-sized […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]
Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry
Photo by Melissa DiVietri Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360 View of Industry The Executive Outlook conference took place the first morning of Graph Expo 2014, setting the stage for the equipment, products and services displayed on the trade show floor. The session — entitled “Print That Performs” — […]
Making The Big Data Connection For Your Business
By Jonathan McGrew, EDP Why are there so many songs about Big Data…and what’s on the other side? As you can see, I am channeling my best Kermit the Frog to bring you the next installment of our discussion on the print industry. Last time, we left off by discussing TransPromo with the promise of discussing […]
Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]
Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Free Wi-fi, Friend or Foe? [infographic]
via Free Wi-fi, Friend or Foe? [infographic]. As mobile devices become more and more popular the demand for easy access to wi-fi increases as well. It is already pretty easy to access wi-fi in most places including coffee shops, restaurants, the mechanics, etc. Access to wifi will only become wider spread and easier to access especially […]
RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]