The Four Words That Define 2021

a red and white banner image for a blog post about sales and marketing in 2021 print media centr

As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was busy. I won new clients. I traveled. I spoke. In public. And I know from dozens of print companies that I work with that many feel that it was an important […]

The Sales Edit: 5 Tips to Produce MORE in 2021 and Beyond

how to generate more print sales in 2021 and beyond

First, there was the magic of tidying up with Marie Kondo. Then there was Norwegian Hygge.  Now, we have The Home Edit. According to their website, “THE HOME EDIT organizes every space in the home, from bedrooms and kitchens to closets and pantries. Every project receives meticulous attention to detail, carefully considered systems, and our […]

Improve Customer Communications In The Now Normal

improve customer communications

Earlier this year, after COVID seemed to change everything,  I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the “we’re here for you” emails are luckily long passed, it is a […]

Make Friends With Your Client’s CRM to Improve Direct Mail Marketing

crm data driven direct mail

Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage Client CRM Data to Improve Print Sales. But despite the fact that CRM systems are extensively used across all industries and company sizes, only 46% of companies have widespread use of their CRM system. (Source: Forbes) This […]

Get Bullish On Print… or Get Out of The Way.

Getting Bullish on Print - Print Media Centr

If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep you optimistic about the industry is over. It’s your turn to get on board with the future of print, give back, elevate your game… or get out of the way. You have […]

Managing Print Marketing Performance with MarTech Stacks

measuring print marketing performance with martech stacks

The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a problem for any company: What solutions should I buy so I’m […]

Partner Pre-Nups Ensure Easy Break-Ups

At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay here) and our discussion centered around print customers moving their work from vendor to vendor, and the process for a professional break-up. With the waft of love hanging rather thick in the air thanks to Valentines […]

This Strategy Will Have You Hanging Around Your Prospects All Summer

There are many time during the day I feel like I am walking past an alley and a dark figure lurking in a shadow steps towards me and says, “Psssst… wanna buy some print?” Wearing a thick rimmed hat tipped towards the ground so I cannot see or identify their face, they open their trench […]

Rights, Reuse, Revenue And The Recap from #DAMNY

by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]

How CRM Can Help You Market Your Print Business

by Kate Gansneder First, what is CRM? For many in the customer service industry, a Customer Relationship Management program is a familiar tool. Many have used them to manage contacts, points of connection, keep a record of emails and calls, and even keep orders linked to specific people or companies. CRM is a tool to […]

DAM Equals Dollars For Print

If you follow PMC or my posts with any regularity, you already know my strong belief that “Those who hold the assets, hold the Power!”  When it comes to adding revenue generating services, the easiest place to start is looking at what you have, and if you are a Printer one thing you have in […]