Merry Printmas From Your Favorite Print Diva, Chloe!
Hi! I’m Chloe! I’m full of the holiday spirit, setting up the holiday décor, and making my way through getting Christmas and Holiday cards in the mail. Are you sending out holiday cards this year? If not, you should be! While sending email greetings is technically cheaper, nothing stays with a client like a Christmas […]
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and half of you are less than delighted. I get it. But, perk up! While the big print jobs of the election season are behind us, the holidays are around the corner! If you […]
It’s Trade Show Season, My Favorite Time of Year!
Hi! I’m Chloe! I’m beyond excited because it is my favorite time of year! It’s show season! It’s time to wander aisles and watch demos and ask as many questions as they will let me so I can figure out what’s cool! Sadly, show organizers don’t always look at industry calendars to see what else […]
What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they are showing the world their best. It got me to thinking that everyday we participate in a number of Olympic sports of our own as we go through tryouts, work to meet deadlines, wait […]
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because of what I do I talk to the whole range of sales people. Hardware people, Software people. Color people. Brand people. And, of course, sales people for print companies. For some of the […]
No, No, No, No! Black Typewriter Font – Just No!
Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece that is done in a typewriter font laser printed onto a preprinted shell. And then I opened a credit card statement for a new card I opened and […]
2016 Is Going To Be Terrible! Or, Is It?
Hi! I’m Chloe! This year is starting off with a bang – big projects, cool customers, even neater technologies… but I am afraid this is going to be a terrible year! Why? Because this is a drupa year, and in a drupa year it seems like everyone is paralyzed with fear that if they make […]
Were You Naughty or Nice? 2015 in Review
Hi! I’m Chloe! It’s hard to believe, but this is our second Holiday Season together! Merry Christmas! Happy Hannukah! Felicitations for whatever you celebrate! 2015 has been a roller coaster of a year. Let’s look at what hit and what missed for me! The big hit for the year is the growth of more solutions […]
Can We Talk? Are You Too Timid?
Hi! I’m Chloe! I live in a world of print and I’m starting to get annoyed. Maybe you are too? Too much of what is coming across my desk is b-o-r-i-n-g! It’s the same look, same feel, same format, same color schemes – over and over again! When did brands become so timid? There are […]
The Print Galaxy, GraphExpo, and Girl Power!
Hi! I’m Chloe and I’m a print addict. I admit it. If there is a show and there is printing involved, I have to be there. We just ended the week at Graph Expo in Chicago, and it was an amazing amalgamation of printing, software, announcements, introductions, catch-ups, and education. You don’t get this just […]
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as many of us did, adding […]
Do You Ask For Print Samples? I Do, Now!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I have been working on a bunch of print jobs that have complicated set ups and an interesting set of finishing requirements. Some of the pieces need complete perforations and others need to be finished as book blocks even though they aren’t technically books – more like […]