Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on, with influencer continuing to be one of the biggest marketing buzzwords of […]
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]
Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]
Making The Big Data Connection For Your Business
By Jonathan McGrew, EDP Why are there so many songs about Big Data…and what’s on the other side? As you can see, I am channeling my best Kermit the Frog to bring you the next installment of our discussion on the print industry. Last time, we left off by discussing TransPromo with the promise of discussing […]
Personalization Is About To Get Real Personal
Not too long ago I wrote a guest blog for Printing Impressions about the Trade Show Road Less Travelled and spoke about my experience attending the Xplor Conference for the first time, and why I keep going back. Having just returned from the 2013 event last week, my conviction that Xplor is a hidden gem […]
[Infographic] Printing, Computers, Social Media And The History Of Sales Technology
While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]