How a Packaging Nerd Sees Increases in eCommerce During the Pandemic

e-commerce and packaging in a pandemic

As a packaging engineering geek, I constantly look at the packaging that ships to my home.  Ecommerce shipments experienced an explosion increasing 75%-80% in the first half of 2020 versus 2019. For those who decide to forgo the in-store experience, skip BOPIS (buying online, picking up in-store) and opt-out of curbside pickup, the next best […]

Try a ‘Hail Mary’ Play for a Happy Holiday Sales Season

take risks to win big with customers and sales

Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time runs out, or we […]

Create Customer Conversion Programs for Print Sales

marketing programs for customer conversion

It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world with cases and deaths and the trajectory presented by Dr. Fauci from the White House Coronavirus Task Force shows that pattern will continue unless we mask-up, and get it together. His informed opinion is that […]

Are You Selling Print Like It’s 1989?

are you selling print like it's 1989?

In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the news. People read their monthly trade journals, went to trade shows, and relied on their […]

Help Clients Create Unique Customer Experiences

help clients create unique customer experiences

Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He immediately started talking about how we needed to integrate a new concept called human-centered design into the product.   After listening to his pitch […]

Five Important Questions To Ask Print Customers About Their Customers

top five questions to ask

In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve your client’s problems. These five questions build on each […]

Five Questions That Identify Print Solutions

five questions that identify print solutions

Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A solution solves a specific problem. Your services aren’t solutions. To be valuable to your customers […]

4 Email Marketing Problems Direct Mail Solves for Reaching Customers

Four Email Marketing Problems Solved By Direct Mail

There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place the wind will be at your back. Consider this: Goldman Sachs Group recently invested $25 million dollars to integrate direct mail into email-based marketing automation platforms. (Source: PR Newswire) MailChimp, a very popular and […]

Paper and Packaging Industry Joins Together to Launch National Consumer Campaign

Paper & Packaging – How Life Unfolds™ Campaign Looks to Increase Appreciation and Demand MCLEAN Va. (July 8, 2015) – The Paper & Packaging – How Life Unfolds ™ consumer campaign launches July 8 with a $20M investment in paid and earned media between July and December funding this cross-platform campaign designed to slow the […]

Why Printers Should Stop Telling People What They Do, And Show Them Who They Are

Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]

What Are The Keys To Your Performance? Part 2

by Kate Gansneder We’re going to jump right in to this one – if you’re a little lost, I recommend starting here. (<–last months blog on PMC) Now that I’ve identified what KPIs are, and the basics, we’re going to break it down a bit more so you understand what I’m tracking as a print […]

This Strategy Will Have You Hanging Around Your Prospects All Summer

There are many time during the day I feel like I am walking past an alley and a dark figure lurking in a shadow steps towards me and says, “Psssst… wanna buy some print?” Wearing a thick rimmed hat tipped towards the ground so I cannot see or identify their face, they open their trench […]