Back to The Future with Fast-Food Packaging

red and purple fast food packaging

Fast-food packaging is near and dear to my heart since my first job. I joined the packaging team of a fast-food chain packaging supplier after college and learned so many things about what was referred to as environmentally friendly at that time. Since then, it has been important to me to follow trends and changes […]

Have QR Codes Finally Reached Their Glory Days?

Have QR Codes Finally Reached Their Glory Days_print media centr

QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

Comms 2021: Employee Ambassadors and Data-Driven Culture

Employee Ambassadors are best advocates for businesses in data-driven culture

What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on, with influencer continuing to be one of the biggest marketing buzzwords of […]

Three Ideas for Prospecting Print Sales in 2021

strategic planning for new print and marketing business in 2021

Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small businesses when you need to run and […]

The Future of Work, the Future of Print

what will work look like in the future

How do you define the ‘print industry?’ To borrow a lyric from The Sound of Music, how do you catch a cloud and pin it down? So vast is its context and so far-reaching is its impact, exploring the future of work in relation to the print industry has its challenges. The long-term effects on […]

Print, Technology and the Circular Economy

how has Covid affected circular economy

At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]

New Event to Elevate the Industry with Help From Print VIPs 

online conference about print and marketing

August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM to 2PM ET daily. Special events at 12PM ET […]

Print, Design, and Cities of the Future

Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I live right in the heart of my city (Bristol in the UK), which is usually bustling with people in the bars, restaurants and cafés, especially at this time of year. But since […]

Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline

Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]

The Omnichannel Generation – How Young People are Getting Social With Print

Has anyone checked their Screen Time report on their phone lately? I was deeply shamed by my iPhone this week. I’d like to say it was all long-form journalism and educational podcasts, but to be honest, too much of it is pointless scrolling through social media thanks to lockdown-induced boredom. I love being at home […]

The Five People You Meet on a Zoom Call

After over a month in isolation, there are probably not many people who do not know what a ZOOM call is. And you know that a phenomenon has reached its’ peak when the Holderness Family spoofs it. If you haven’t seen it, or you need another giggle, you can see it here. I have been […]

4 Ways Emerging Tech Can Help You Manage Supply Chain Risk

Karis Copp_print media centr

I didn’t plan on writing something that adds to the coronavirus information overload, but unfortunately, it continues to be at the forefront of my mind both personally and professionally, whether I like it or not! From a business perspective, there’s no doubt that COVID-19 is wreaking havoc around the world. Axios reports almost three-quarters of […]