Value-added services and consultancy focus of PrintWeek breakfast briefing

Thirty delegates attended PrintWeek’s Wide-Format Opportunity breakfast briefing to hear from three experts about the evolution of the market last week. Service Graphics managing director Nick Cole and Creo Retail Marketing sales director Neil Johnson both agreed that key to success in the field were added-value services and a consultative approach to establishing and meeting […]

It’s Easy Being Green: Trans-Promo

A common myth is that being green is difficult and costly; which couldn’t be farther from the truth. There are many opportunities to reduce your environmental impact while driving business results and growth. I can easily talk to the inherited environmental advantages of digital printing, but what’s one way you can make money and provide […]

The Perfect Color Fusion – Loyalty Applications

Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to […]

GRAPH EXPO VIRTUAL PREVIEW-REGISTRATION NOW OPEN

Attendee registration for the free online virtual preview of GRAPH EXPO 2010 is now open. As its name implies, “GRAPH EXPO 2010: A Virtual Preview” offers graphic communications professionals an exciting sneak peek at all that the GRAPH EXPO show in October will have to offer. The Virtual Preview is scheduled for August 19, 2010. […]

Spandex releases repositionable versatile vinyl

Spandex has launched a white, semi-matt, self-adhesive vinyl for large-format applications. The ImagePerfect (IP) 2534PA features low tack adhesion levels, making it easy to remove and reposition. It is suitable for use on glass, mirrors, aluminium, acrylics, tiles, boards and paper. The semi-matt finish dulls reflection from spot lights and the sun, making it suitable […]

Choosing a Web to Print Vendor

After working for web to print vendors for the last 15+ years, needless to say it’s interesting to look at the industry from a different perspective. Now that I have an independent perspective (not filtering everything through the role of selling a single technology), I would like to share some insights on how printer’s could […]

Unleash Your Inner Guerrilla Marketer – Social Media Success Tips

Social media is the ultimate energy vs. money marketing tool–put it to work for your business. Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” With four words–energy instead of […]

Appleton Coated Research Reveals Five New I's in ROI

How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]

Binding Industries of America Announces Product of Excellence Winners

The Binding Industries Association (BIA) has announced the 2010 Product of Excellence Awards (POE) winners. From around the world, binding companies submitted their finest and technically flawless work to the competition. The POE award is considered by many to be the highest honors in the binding industry and winners are acknowledged as a shining example […]

Will Inkjet Printing Kill Offset?

Doc appreciates a good debate, especially when it’s about a new technology taking over the territory of an entrenched technology. In this case, there is an interesting debate raging among a number of printing blogs as to whether or not inkjet is going to take over the printing world and replace offset technology (which uses […]

The Future of Inkjet Webinar: Today – July 8th 2-3:30pm (EDT)

Panel discussion on new revenue streams, important trends in the marketplace and growth opportunities within the printing industry Agfa Graphics announced today that the company has teamed up with the International Sign Association (ISA) for “The Future of Inkjet” webinar being held Thursday, July 8th, 2010 from 2:00pm to 3:30pm (EDT).  “The Future of Inkjet” […]