Big Changes in Real Estate Mean New Opportunities Ahead for Print Businesses

Attention Printing and Marketing Businesses – BREAKING NEWS! The National Association of Realtors (N.A.R.) has agreed to a groundbreaking settlement, potentially leading to a significant drop in home selling costs by eliminating the standard 6 percent sales commission and lower home prices.  As a result of this settlement billions of dollars are expected to flow […]

How Printers Can Start a Relationship Marketing Program

a light orange image of a group of people hands interlocked to illustrate relationship marketing

Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them.  Here’s how to get started, what to watch out for, and how to take it up a notch once […]

4 ways to Share Printspiration and Print Love in February and All Year Long

purple and blue neon heart background

With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars. Creative Color Combinations A color pallet is key to branding and marketing campaigns. Many of the design […]

Crazy Stupid Print Love

pink and magenta heart collage

I’m a systematic person when it comes to sales, always have been. So what in the world was I thinking when I spontaneously upsold something so big it would double the price of the customer’s project? You guessed it. PRINT. Crazy stupid print – and it worked! I’m going to walk you through how I […]

CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry

a black background with the cmyk color spectrum

Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]

Promote the Cozy Qualities of Print in 2024

cozy home cozy fireplace woman sitting in chair in front of fireplace

When marketing the positive attributes of print, we have to remember that people think of print as “cozy” – and that’s a good thing in 2024. With elections on the horizon, rising interest rates, and the growth of artificial intelligence, this will be a year that tests the most zen among us. We have a […]

2023: A Year of Highs, Lows, and Costly In-Betweens for the Print Industry

abstract of 2023 in blue background

Since 2014 I have shared an annual Manifesto in January to set the mission of print for the year, and a recap post in December to measure print industry success and reflect upon what we have learned along the way. The 2023 CMYK Manifesto focused on utilizing the power of print to safely and securely […]

Readers Choice 2023: Top 10 Posts Picked by The Printerverse

an alien in outer space

The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]

How Printers Can Save Local Businesses from Themselves

an brown shopping center sign with a large orange arrow

There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]

Cultivating Community Connection: A Marketing Strategy for Generating Local Print Business

a map with a location pointer for local business to business marketing

In the digital age, where screens often dominate communication, it’s easy to overlook the power of local community engagement for a print business. Yet, building strong community connections can be a key driver for generating local print business, organic customer growth, and profits. Here are five ideas to get you started… Understand Your Community Demographic […]

Now Trending: Digital Media Needs Print Media to Extend Marketing ROI

multiple screens showing digital media landscape print media centr

The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]

How to Run a DIY Print Sales Improvement Program

orange bar chart with a rocket illustrating increased improved sales performance

If your print sales team wants to systematically improve — rather than leave things to chance — try running a DIY team program. The key is to choose training materials from a top sales trainer who understands the printing industry. Here’s how to lay out your DIY program, choose the right materials, and get started. […]