2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]
How to Build Your Print Business From the Inside
Want to see what a difference it makes to have a well-built business? It can mean more sales, higher profits, and better morale. Let’s talk about how to build your print business from the inside so it works better on the outside. Working on the inside of the business sounds lofty and philosophical, but what […]
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]
7 Items for Your Print Business Year-End Checklist
End-of-year business planning is a time of opportunity. It’s a chance to make your print business more powerful and strategic. It should happen across all departments and be handled systematically and proactively. Is that how fiscal year-end works in your company? Most printing companies do not have a documented year-end process that gives them enough […]
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]
Girls Who Print Day and International Print Day Coming in October with ‘Be BIG and BOLD’ and ‘Print Smart’ as Central Themes
The global print community will gather to celebrate Girls Who Print Day on October 13, and International Print Day on October 26, hosted online by Print Media Centr September 28, 2022 — The Printerverse – Two print industry milestone events hosted and produced by Print Media Centr are scheduled for October. • The 10th annual […]
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is billed as a Hemp & Wellness Expo. There were tons of CBD […]
We Want You: Using Variable Print at Recruiting Events
Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment. I’ll give you two examples of how to combine personalized print when recruiting. My friend was a designer for an event organizer. She […]
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand in 2020. If printing wasn’t essential, it wasn’t produced. And when things started to open, ‘essential‘ was applied to the spending, not the materials; was/is it essential to spend money on this? The […]
Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That magazine was Signal Etique […]
Is it the Right Time to Sell Your Print Business?
Printers ask me: “When is it time to sell or exit from my business?” Good question. Whenever that time is, we can’t wait until the last minute to position your business to attract a buyer. Here’s one way to see where you are on the “readiness to sell” scale. Think of a strike price. A […]
Print Samples: Love Letter to All Our Pals in Print
Have you ever been specifying a print job and couldn’t remember how to spec an element? Do you want A4 or B4? How do you allow for bleed? What are the layer requirements to spec for multiple layers of varnish? There are so many options in print. Sure, you could go to dozens of websites, […]