3 Productive Ways to Follow Up on Following Up

how to successfully follow up with customers and prospects

Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second so all of […]

Project Peacock: A Resource Playground for Printers and Creatives

Print and Marketing Resources for Printers and Creatives_Project Peacock_print media centr

These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information.  Sure, my keywords will get me towards what I need…but after filtering through all the sponsored information and the various blogs that […]

Winning Sales Strategy: The Moment for a Quick Sales Victory Lap

how to generate quick sales for quick profits

If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with my print partners throughout my agency career. Some of the printers […]

Prospect These Verticals Now for 3rd Quarter Success

target these three 3 types of B2B business for print marketing success in 2021

Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]

3 Ways to Keep Your Current Customers from Your Competitors

best practices for customer retention

As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily requests for help and information from around the world. With this […]

2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND

Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]

Print Samples! Let’s Get Started!

videos showing print and marketing samples

Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional printing and inserts were done in-house […]

Three Ideas for Prospecting Print Sales in 2021

strategic planning for new print and marketing business in 2021

Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small businesses when you need to run and […]

Winning Print Customers by Losing the Print Pitch

Podcasts From The Printerverse launched two new series at the end of 2019 that you should be paying attention to. The #PrinterChatPodcast features Will Crabtree, Owner of TampaPrinter.com, and Jamie McLennan, Creative Print Strategist at DMR Graphics, and we discuss the boots-on-the-ground business of print. Print Buying #UKvUSA is an ongoing discussion/debate between me and […]

2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent

Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]

2019: A Year of Setbacks, Comebacks, and Givebacks for Print

Greetings Citizens of the Printerverse! It’s almost time to close the books on 2019 which means it’s a perfect opportunity to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Setbacks While some manufacturers may have reason to boast about […]