#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Being A Good Customer… And How I Failed!
by Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! Sorry I missed you last month… there was a big job in my life and time got away from me. And now that I look back, I still missed the mark of being a good customer to my printer. Let’s start with the basics. You’ll recognize the […]
Eco-Friendly Books Can Be Planted And Grown Back Into Trees!
From Design Taxi – By John Yong To educate children on where books come from, publisher Pequeno Editor and agency FCB Beunos Aires have created eco-friendly books that when planted, will grow back into trees. Called ‘Tree Book Tree’, the books are made from acid-free paper and ecologically-friendly ink—the pages also contain jacaranda seeds. When planted, the seeds will eventually germinate from the […]
Busy Salespeople Let Print Do the Talking to Teens at Portland Auto Show
High Quality Printed Booklet Helps to Convey the Automaker’s Brand Promise by Ben Rutter I recently attended the Portland Auto Show, an event that brings car manufacturers and dealers from across the Northwestern U.S. to advertise their goods. As a teenager, I was of peripheral interest to the busy salespeople on the show floor. Nobody […]
One Hot Order Of Print Coming Up, Hold The Digital
While many out there are trying to figure out how to incorporate digital into their offerings and marketing budgets, I am here today to celebrate ink on paper! So put on your printed party hats and have your printed noisemakers at the ready… it’s PRINTSPIRATION TIME! Winner Winner, Chicken Dinner? Over the winter holidays I […]
Colorfully Printed Menus Upsell High Ticket Items to Hungry Teens
Restaurants can sell more with small, high quality photo menus geared to young buyers by Ben Rutter, Teen on The Street You haven’t felt the power of print until you’ve tried to wipe away a drop of water on a menu and realized it’s a realistic detail on a well-printed photograph. Yes, that colorful blended […]
Innovation, Personalization And The Cloud + More Predictions For Print In 2015
Greetings Earthlings, Prink Geeks and Citizens of the Printerverse! It’s a new year and while I am sure you have been planning for it, it’s always nice to hear some print prognostications from a wide range of industry pros. You can use this info to validate your direction or adjust it, seek out events to help […]
Print Media Centr Visitors Pick The Best Posts Of 2014
Greeting Earthlings, CMYK Enthusiasts, and Print Media Centr Readers… Happy New Year! It’s a brand new year and no better time to look back and share some 2014 history with you. Here is a bit of statistical site info and some quick links for the top 10 posts on PMC in 2014! PMC attracted readers from all over the […]
Bookmaking Part 4: Cover and Finishing
If you need to catch up: Bookmaking Part One / Part Two / Part Three By Frances Atterbury Finally, a hand made book has got to be covered. Artisan Books are designed around three criterion: Quality, Beauty and Permanence. Because of this, we bind our books in cloth. However, I’ve bound books in leather, cloth, paper, plastic and wood. The list […]
Bookmaking Part 3: Picking Paper And Grain Direction
Bookmaking Part One / Part Two / Part Four By Frances Atterbury Paper is vital. The paper you choose will have a greater effect on the perception of your work than almost anything else you do and it’s simply untrue to imagine that all papers that look the same unprinted are the same when printed. One of the most […]
#UKvUSA: Three Critical Buying Tasks To Kick-Off 2015
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, and I […]
1/1 Interview With Paul Gardner: Industry Disrupter, Lenticular Lover, And Digital Print Pimp
One of the best reasons to attend industry events is that you never know who you will run into, or in this case, who will drop into your booth like a ninja, sit quietly and listen to an educational session until their cover is blown by a shout-out from the session presenter! When I realized Paul Gardner was sitting 20 […]
