How Printers Can Start a Relationship Marketing Program

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Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them.  Here’s how to get started, what to watch out for, and how to take it up a notch once […]

CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry

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Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]

Promote the Cozy Qualities of Print in 2024

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When marketing the positive attributes of print, we have to remember that people think of print as “cozy” – and that’s a good thing in 2024. With elections on the horizon, rising interest rates, and the growth of artificial intelligence, this will be a year that tests the most zen among us. We have a […]

Navigating the New Year: Setting Intentional Goals for Lasting Success

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The start of a new year often brings a chorus of “New Year, New You” mantras, emphasizing the importance of setting intentional goals and personal transformation. While it’s great to have goals, we also often hear that people can hit mid-January feeling worse. Perhaps they’ve missed their goal line or struggled to add those good […]

2023: A Year of Highs, Lows, and Costly In-Betweens for the Print Industry

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Since 2014 I have shared an annual Manifesto in January to set the mission of print for the year, and a recap post in December to measure print industry success and reflect upon what we have learned along the way. The 2023 CMYK Manifesto focused on utilizing the power of print to safely and securely […]

Readers Choice 2023: Top 10 Posts Picked by The Printerverse

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The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]

How Printers Can Save Local Businesses from Themselves

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There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]

QUIZ: Are you Investing or Dabbling in the Printing Industry?

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The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]

Why You Must Hang Out With Smart People In the Print Industry and Life

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No matter where we are in our print careers and life, we must cultivate a large circle of smart people as colleagues and friends. Most of us have tight relationships with just a tidy handful of trusted, smart people. However, strategically, it’s essential to find and hang out with a variety of smart people – […]

How to Get the Most Out of Your Chief Marketing Officer

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Printing company owners think I’m kidding when I say that a Chief Marketing Officer can do even more than they’re doing now. Many CMOs in the printing industry are not working to their potential or ability. And most are not being utilized in the C-suite the way they could be. The reason for this starts […]

How To Boost Your Print Shop’s Open House with Digital Marketing

How To Host A Successful Open House Event For Your Small Business Print Media Centr

Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]

How to Run a DIY Print Sales Improvement Program

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If your print sales team wants to systematically improve — rather than leave things to chance — try running a DIY team program. The key is to choose training materials from a top sales trainer who understands the printing industry. Here’s how to lay out your DIY program, choose the right materials, and get started. […]