KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are made around the bucket. We’ve created the […]
Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past I have talked about how to understand the different areas of print, leverage the lessons learned and make sure you are being relevant. Then it struck me – as I wrote in a previous article […]
Easy Ways to Freshen Your Email Newsletter
if you haven’t freshened up your email newsletter recently, it’s TIME! Give your readers something to look forward to, something new and interesting, while retaining your branding and everything that’s uniquely YOU. We have a great advantage with email because it’s easy to update the look of the newsletter, and there are so many great […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
[infographic] Responsive Web Design: Hope Or Hype?
Last February I lead a panel titled “Building The Bridge From Print To Digital Through Design” at Graphics of The Americas 2013. The panelists were (with their titles at the time): Jorge Suria President, Hooah Interactive Communications, Penny Stamp Design Manager, Element LLC/Freelance Designer, and Chad Chelius Instructor, Author, Consultant at American Graphics Institute. It didn’t take long before my questions moved to responsive design […]
Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project, BILLBOARD: The End of The Silent Magazine, […]
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]
Meet Robert Hunt: Creator Of Awesome Industry App @PrintApply
As I often mention, one of the perks to having a website that’s dedicated to sharing cool things with our community is that cool things come along! Such is the case with Print Apply – an App for print professionals and graphic designers! I’ve had the App and have been sharing info about it for […]
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]