Don’t you just love-love-love printed greeting cards on cool paper? The best thing about printed greeting cards is that someone else can think up the design and message.
I look it it this way: A sincere sentiment — even if written and printed by someone else — is far superior to no sentiment at all.
I know this is true because I know myself. If I think I am going to write a clever message inside a blank card….well, that blank card will become a dust covered card.
Thank goodness for printed greeting cards!
And guess what else?
Greeting cards just keep getting better.
Here in Portland, we’re the city of jaw-dropping multi-color, multi-technique printing. We’re also the town that loves paper, letterpress, art, design, retro, mod, goth, farmhouse chic, high tech…you name it!
So the chances of finding a card that meets the needs of the moment is pretty good.
I am proud to buy cards from our local card publishers. I love picking them up, feeling the card stock, and reading each one as I decide which to buy. I love seeing greeting cards on the presses, scoring machines and folders when I visit print shops. I love to drool over cover images of cards on Instagram.
When I get samples from printing companies or paper reps, i gravitate to the card samples.
Cards are cool!
In fact, printed greeting cards are a benefit to humanity. Okay, they are mostly a benefit to people like me.
Because without you, no cards would be sent, no sentiments would be shared, no stamps would be stuck, no printed cards would be mailed.
Thank you, printers and card publishers, for keeping greeting cards beautiful, cool, tactile, imaginative, and memorable.
Support print by buying and sending printed cards.
And, yes, please keep printing them!
Remember, you can’t go wrong with a printed greeting card!
Read more from Sandy here.
Sandy Hubbard is a marketing strategist for printing companies. She builds sales and marketing programs that can be sustained over the long haul, with affordable tools and your own people…and without stress! Find @sandyhubbard on Twitter each Wednesday at 4 PM ET, assisting #PrintChat host Deborah Corn @PrintMediaCentr with a lively online discussion for printers and those who love print.