Augmented Reality Gets A Sweet Tooth
This is going to make it tough for parents to ask their kids to stop playing with their food…
The ‘Quaksmack’ game, devised by Blippar, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging itself into a gamePlayers choose to be a ‘Spot’ or ‘Stripe’, before ducks appear from either side of the chocolate bar. They have to ‘smack’ the opposing team’s ducks by tapping the screen.The game, part of the brand’s ongoing Spot V Stripes Olympics activity, is available to consumers with Apple or Android handsets.The game will be available across all Cadbury bars, other than Creme Egg and Wispa.
- Augmented Reality: Blippar Qwak Smack snack (wired.com)
- Blippar, the augmented reality app for brands, launches with Cadbury chocolate bar game (thenextweb.com)
- AR For Brand Consumer Engagement (viralblog.com)
- Blippar launches AR tech with Cadbury (mobile-ent.biz)