What You Can Learn from Baby Emerson about Viral Marketing
Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them managed to fetch eleven million views in a few days.
The video titled “Emerson – Mommy’s Nose is Scary!” shows Baby Emerson alternating between horrified shock and uncontrollable laughter when his mom blows her nose. More than 200,000 people have posted the popular video on their Facebook profiles, baby Emerson is the currently the most e-mailed item on PerezHilton.com and the video link has fetched more than 10, 000 re-tweets, more than any other video link over the last seven days.
I thoroughly enjoyed watching the Baby Emerson video and I agree he’s one of the cutest kids I’ve ever seen. In my opinion, this video also represents a perfect YouTube viral marketing case study. Here’s why!
YouTube – The Evergreen Viral Marketing Tool!
While Facebook and Twitter have been the glam boys of social media world, YouTube has grown silently but quickly. I strongly believe that if a picture is worth a thousand words, a video is worth a million words. The best part about YouTube as a viral marketing medium is that it aligns itself wonderfully well with other social networks such as Facebook and Twitter.
The scorching growth of Facebook and Twitter has meant the number of YouTube videos in Facebook messages and tweets has grown exponentially as well.
Most people who saw the Baby Emerson YouTube video decided to broadcast it to their social media followers on Facebook and Twitter. It’s a classic reminder of how multiple social networks can work in perfect synergy to promote well directed traffic to each other.
- Top 5 YouTube Marketing Mistakes Committed by Small Businesses (mashable.com)
- Baby Emerson latest Canadian YouTube sensation (theglobeandmail.com)
- An Unsolicited Advertising Suggestion For YouTube (reelseo.com)
- Canada’s Baby Emerson is a YouTube star (globaltvbc.com)
- It’s time to go viral! Top five success stories on viral marketing (globalthoughtz.com)
- Bend retailer launches video campaign on YouTube (oregonlive.com)
- Why Marketers Should Know the Difference Between Viral and Social (socialtimes.com)